Monday, February 7, 2011

Superbowl Commercial: Motorola v. Apple

While it seems many people thought the commercials were lacking yesterday, this was a pretty clever commercial from the superbowl yesterday.



This video makes the most sense when viewed in the context of  Apple's famous superbowl commercial in 1984, playing off the big brother theme from Orwell's book 1984 and advertising its macintosh computer.



Motorola used a similar theme, but everything was white, Apple's theme color, and the girl at the end had white earbuds in, the symbol of the iPod.  They took Apple's theme and turned it around on them and said if you don't want to be controlled you shouldn't buy Apple products, but the Xoom.  Probably one of the better commercials last night, for those who got it.


Hopps

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